Tag Archives: business consultants

The first mistake committed by most entrepreneurs!

Entrepreneurs often decide the name of their businesses first but forget to consider if this name will be effective in the long run. Over the years I’ve found that contributing less time and consideration to naming, often results in a misleading or ineffective choice that your ideal customers may fail to remember.

It is essential to understand that the brand and name of your business is not simply needed to announce your presence to the customer. But it must be powerful enough to insight all their senses. Your name should give your customers an imagine of what they may experience, visualizations of vibrant colors and most importantly build a story or a character that clearly depicts your product or service. Your name MUST stand out in the crowd. There are thousands of competitors in the market, and just like dating, customers are attracted to the ones which are effective in fetching their attention to meet their needs.

So, as the owner of the next big thing, you need to have a more thoughtful approach while naming a business. The name should be such that easily remains in the minds of your customers even years after their first encounter. You are courting their business after all, be sure that your name will impress. How can I do this, you ask?

  •  The best way to achieve this is to keep your name very simple instead of using new, bombastic or ambiguous words. Simple words with one or two syllables can be easily pronounced and remembered by everyone. It will also easily convey the intended meaning. Simplicity will create a good initial impression.
  •  NEXT; The name must convey a story or create interest in the minds of the customer. If a simple descriptive name is used, it can help the customers in their buying decision instead of needing clarification every time a person hears it. An effective name will start a conversation because of its popularity among the customers. Thus all these factors will help in the establishment of your brand. Your name should be a timeless classic that will live for years instead of losing its significance in a smaller duration. This will ultimately lead to brand visibility and the growth of your business.
  •  LASTLY; Consider the opinions of your targets. Share the name of your business frequently and proudly; to announce your arrival to market. Note down the reactions received, facial expressions, tones and consider critical adjustments that will further elicit the desired positive responses or buying behaviors. This experience will be quite helpful in helping you take the right direction.

Just like your parents were quite thoughtful in naming you, you should do the same with YOUR BUSINESS while naming it!

Best of Luck!

How A Business Plan Consultant Can Help You Reach Your Goals

Small businesses need access to the right assistance, information, and knowledge, in order to maximize their productivity and efficiency. A business plan consultant can help small businesses prosper even during a weak economic climate. This post focuses on illustrating why hiring consultants is often a necessary tool for taking your small businesses to the next level.

1. Accomplish short term business goals

Many small businesses find it difficult to get their employees to implement short term business goals when it involves utilizing another skill set. It is important to understand that employees may simply be unfit or too inexperienced for their new task. You can save substantial time and money that would be involved in training employees, by business consulting firms in the New York City. Business plan consultants help small businesses to systematically plan and execute the right business strategy to accomplish their short-term business goals efficiently.

2. Objective outsider’s perspective

Small business companies in New York City can easily become blind to different business problems that are often right in front of their noses. Consultants will be able to speak openly about these problems without the fear of reprisals.

3. Increase profit and reduce costs

One of the fastest ways to increase the profit of your small businesses is to hire experienced and knowledgeable business consultants who actually know what they are doing. Owing to their rich experience and in-depth knowledge of this domain, a business consulting firm can tell small businesses how to boost the sale and where to cut costs.

4. Leveraging new skills

Some small companies in the New York City have very niche services and products, so they cannot hire just anyone for the job. That person should be equipped with the right kind of skill set required for that particular job. Hiring a person with right skill sets and experience can really be expensive. They have years of experience across different small, medium & large industrial establishments and job functions. So, they have the right kind of skill sets to actually do the required job.

5. Insight on what is working and what not

In the world of technology, one who has right data has the power. But, it can be really challenging to obtain the right kind of data, if people are skewing that data. Consultants are able to compile all the data necessary for the purpose of making the well-informed decisions.