Tag Archives: business owners

The first mistake committed by most entrepreneurs!

Entrepreneurs often decide the name of their businesses first but forget to consider if this name will be effective in the long run. Over the years I’ve found that contributing less time and consideration to naming, often results in a misleading or ineffective choice that your ideal customers may fail to remember.

It is essential to understand that the brand and name of your business is not simply needed to announce your presence to the customer. But it must be powerful enough to insight all their senses. Your name should give your customers an imagine of what they may experience, visualizations of vibrant colors and most importantly build a story or a character that clearly depicts your product or service. Your name MUST stand out in the crowd. There are thousands of competitors in the market, and just like dating, customers are attracted to the ones which are effective in fetching their attention to meet their needs.

So, as the owner of the next big thing, you need to have a more thoughtful approach while naming a business. The name should be such that easily remains in the minds of your customers even years after their first encounter. You are courting their business after all, be sure that your name will impress. How can I do this, you ask?

  •  The best way to achieve this is to keep your name very simple instead of using new, bombastic or ambiguous words. Simple words with one or two syllables can be easily pronounced and remembered by everyone. It will also easily convey the intended meaning. Simplicity will create a good initial impression.
  •  NEXT; The name must convey a story or create interest in the minds of the customer. If a simple descriptive name is used, it can help the customers in their buying decision instead of needing clarification every time a person hears it. An effective name will start a conversation because of its popularity among the customers. Thus all these factors will help in the establishment of your brand. Your name should be a timeless classic that will live for years instead of losing its significance in a smaller duration. This will ultimately lead to brand visibility and the growth of your business.
  •  LASTLY; Consider the opinions of your targets. Share the name of your business frequently and proudly; to announce your arrival to market. Note down the reactions received, facial expressions, tones and consider critical adjustments that will further elicit the desired positive responses or buying behaviors. This experience will be quite helpful in helping you take the right direction.

Just like your parents were quite thoughtful in naming you, you should do the same with YOUR BUSINESS while naming it!

Best of Luck!

5 Tips for a Holiday Marketing Campaign


The Keys to a Successful Holiday Marketing Plan


November is here, and businesses have tucked away the Halloween decorations in exchange for the winter holiday season. With the holiday season on the mind of consumers, now is the ideal time to leverage the seasonal joy and implement a strong marketing holiday campaign.

The holidays are a busy time of year, and consumers will surely seek out the products and services that efficiently serve their needs. The key to a successful campaign is to create a strategy that is uniquely consumer focused and different from competitors. With these following steps, your holiday marketing campaign will begin on a successful note:


Holiday marketing
Holiday marketing tips


Produce Seasonal Offerings

Everyone loves a great deal, especially during the holidays. Produce seasonal offerings and deals that will entice consumers to learn more about your company. With ideas such as free shipping or discounts, consumers will not only gain awareness of your company, but may also continue following your company for more deals and offerings.


Speak to Consumer’s Emotions

As marketers, we often think that decision-making is rooted in rational thinking, but appealing to the emotional aspects of consumers will set your company apart. A campaign focused on gratitude, community and friendship will personalize your campaign and position your company as a meaningful brand.



Holiday marketing



Deck Out Social Media Platforms

It is no secret that a social media strategy is crucial to marketing as consumers spend a great deal of time perusing various platforms. Ensure that your campaign has cross-platform attributes, but also cater to each platform and target consumers in innovative ways. Hootsuite is a great tool for managing a social media campaign!


Enlist Help from Staff

A great campaign impacts not only consumers, but also the core stakeholders of your company, your employees. Boosting holiday morale among consumers and employees alike will have an unprecedented positive effect on your campaign. Some companies choose to highlight their employees in holiday campaigns, while others directly involve their employees in the strategic process. Whichever way you choose to target your employees, make sure they are in the holiday mix!



Give Back

Philanthropy makes others feel great, and that feeling of doing good is particularly evident during the holidays. After all, the holidays are caring and sharing! Whether it’s in the form of charity or building a philanthropic aspect into your holiday campaign, consumers will be sure to appreciate the communal aspect of your campaign!


Following these steps and building them into your holiday marketing strategy will plant the seeds for a campaign that will spread cheer for your company and consumers alike! How do you plan to evaluate your brand this season? Be sure to contact us for more tips!